A managed analytics and optimization service that helps brands run, measure, and improve creator-led social commerce and live campaigns.
Added Jul 11, 2026
Brands and agencies running creator campaigns often lack the internal operations layer needed to track creator quality, campaign participation, content performance, revenue impact, and audience engagement in one repeatable workflow. The job signals show large platforms hiring analysts and operators to build metric systems, monitor campaign health, translate data into recommendations, and guide creators toward higher-performing content patterns. Smaller brands still need the same capability but cannot justify a full internal creator analytics team.
Offer a productized managed service that handles campaign measurement, creator segmentation, weekly performance reporting, and test-and-learn recommendations for brands running TikTok Shop, TikTok LIVE, Instagram, YouTube, Reddit, or cross-platform creator campaigns. The first version can be delivered with platform exports, spreadsheet models, BI templates, and analyst review calls rather than custom software. Over time, the service can productize repeatable benchmarks, creator scorecards, campaign playbooks, and lightweight reporting automation.
Creator commerce, live selling, and paid social communities are becoming performance channels rather than experimental brand channels. Platforms are hiring for specialized creator analytics and campaign optimization roles, which suggests the workflow is operationally important and repeatable.
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- Design an integrated Creator Live plan to increase the live GMV of creators in TikTok Shop. - Analyze live performance metrics and provide insights to optimize content strategy and improve conversion rates.
- Analyze creator performance, synthesise data, creator feedback and business targets into actionable guidance on content positioning, storytelling, offer curation and sustainable creator monetisation. Build creator training frameworks, playbooks and scalable development programmes.
We have been working in UGC and creator marketing for a long time. We kept seeing teams struggle with the same things: no idea what competitors are actually testing, no idea why certain videos convert, and creator discovery, outreach, and follow-ups eating entire weeks in spreadsheets. So we built **Octohog**. Here is what it does: * **See what your competitors are testing, every single day.** Radar watches your competitors' TikTok and Instagram activity daily: what hooks they are trying this week, how those new hooks are performing, and which creators and influencers they just started working with. We watch their videos, analyze them, and drop a daily competitor analysis into your dashboard every morning. **Example:** a rival launches a new "before/after" angle with 3 fresh creators on Monday, you know by Tuesday, not when it shows up in your CPMs a month later. * **Understand why a video works, in one click.** Pick any video, whether it is UGC, a creator ad, or an influencer post, and our AI breaks it down into a blueprint: what happens at which second, what they say on screen, and why it converts. Run it on your competitors' top videos and you basically have their playbook. If you want, analyze an entire competitor and get a full brand-level creative analysis instead of guessing from a few viral posts. * **Tell us a brand whose UGC you love, we handle the rest.** Say "I want creators like the ones brand X works with." Octohog finds those creators and influencers, plus similar ones across TikTok, Instagram, and our own creator database, shows you visible evidence for why each one fits, then does the outreach for you: finds contact info, sends personalized emails, and handles the follow-ups. You just approve the shortlist. * **Run the campaign without the spreadsheet chaos.** Track which creators are posting what, what each one is owed, and how the campaign is performing, all in one place. We are basi...
- Build dashboards and analyze creator performance, GMV, content output, and program health. - Support strategic initiatives, including creator tiering, incentive programs, incubation, and seasonal campaigns.
- Advise clients on TikTok best practices, platform capabilities, creative effectiveness, signals, and measurement solutions. - Partner with Sales, Creative, Product, Measurement, Solutions Engineering, and Operations teams to address client challenges and deliver against account plans.
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