Many sellers check revenue every day but rarely explore Business Reports. Those reports reveal: * Which products attract traffic * Which listings fail to convert * Where customers leave * Which ASINs deserve more advertising The numbers often tell a story your sales dashboard doesn't.

your product will then become profitable even you know even with the same or more ad spend you could still become profitable you guys see how you can do that i'm hoping you do because a spreadsheet like this when i first started we had a rudimentary version of this had no idea how much ads would cost because we didn't know how ads even worked at the time like amazon was still trying to figure out ads now we can start to put these things together and it's almost like a road map sure you're just looking at numbers and you might not understand like what's the fix and what's you know how to actually adjust these things but just like i said maybe you just raise a dollar maybe you get better cost of goods maybe you spend less on ads these are the fixes then it'll show you whether or not you're going to be profitable right so hopefully that makes sense to everybody if anybody's confused i would highly suggest you know watching this part of the replay again so you can understand it but again these are the things that you need to do in your business to look at you know the actual numbers so you can get you know better at growing your business the right way because that makes sense to everybody so do you guys see how you can find the profit leaks in your business by analyzing your current products you see how you can do that just by looking over what is actually uh you know in the numbers like you have to analyze the data this is the thing that people don't tell you when you start selling on amazon it's a real business i'm not here to blow smoke up your butt guys i want you to understand this is a real business if you had a real business you'd be analyzing each product on your menu each thing that you bring in the door what the sales prices are how many people are buying it all that stuff you would be doing this just because you have an online business doesn't mean you stop doing this you have to keep doing the same things that you would do in any other business so hopefully you guys can see how this will actually fix those leaks in your business by analyzing those products now you have to actually figure out what to fix with the products right so let's go into that so if you're fixing your listing issues so this is you know your products aren't working maybe your conversion rate's not working let's talk about that first thing you have to do make sure to track the

it here's the benefit and then show them somebody using it in that way you'll have a much better conversion rate and people will trust that product a lot more than ones that don't look at your keyword ranking on main keywords if you're not on page one you probably need to advertise to get there stop thinking that advertising is a waste of money it's the only way to start to get into the places where you need to be if you're not currently there look at your ad campaigns are you bidding enough to get clicks each day so if you're not getting clicks in your ad campaigns bid higher right like if you're only spending you know 15 cents per bid on all your keywords well you don't have any clicks raise the bids you need to get there right you need to be seen look at your back-end keywords so these are the things you put into the you know back-end editor for amazon's listings do you have your main keywords and other relevant keywords in the applicable fields so title bullet points product description generic keywords whatever they call them search terms whatever the term is now all those things need to be filled in a huge one look at your price are you offering a competitive price to the best sellers of that same type of product now i'm not saying you have to sell at five dollars because there will be chinese manufacturers that just go on and put prices at like five six dollars what i am selling is for the branded products the ones that people trust the ones that people will buy are you selling at a price that's competitive one dollar below at their price one dollar above somewhere in that range you need to be selling it you can't be selling it you know ten dollars above and expect them to you know come in and buy you because the best sellers are already you know selling ten dollars below and people trust that one so why would they buy you a seller that they don't trust about a product they don't trust for ten dollars more you'd have to have a really really good proposition for that look at your reviews and star ratings do you have more than 50 reviews with a star rating you know at or above your competition usually 4. 5 anything above that is it's really good people trust those types of products but you need to have a decent amount of reviews as well if you spot something that