Been going through the Editions release, and most of it is incremental stuff: Faster POS, better analytics dashboards, Sidekick doing a bit more. Fine. But the Agentic Storefronts thing is genuinely different. Your products can now show up in a ChatGPT or Microsoft Copilot conversation, and the shopper can buy without ever visiting your store. Order lands in your admin like normal. The catch Shopify buried in the small print: Products run through their new Catalog format convert at 2x the rate of products AI just scrapes off your site. So catalog quality is now a conversion lever, not just an SEO nicety. There's also a tool showing you what people actually type into AI to find products like yours, and whether you show up. That's basically keyword research for AI search. Didn't expect that to exist yet. The POS rebuild is worth mentioning for anyone with a physical store; they claim to save over a minute per transaction. For a busy weekend that adds up fast. Curious if anyone's actually got Agentic Storefronts live yet and what the traffic looks like. Is the catalog cleanup as much work as it sounds, or does Sidekick handle most of it?

AI agents now touch 73% of buying journeys. Are you ready? That working paper post about the "agentic shelf" vs the chat surface got me thinking, bc I learned this exact thing the hard way on my own store. I spent all of last year obsessing over how my brand shows up in ChatGPT chat. Turns out that's only half the battle. The autonomous shopping agents pulling live product data are a totally separate surface, and mine was basically invisible there. The number that reframed it for me: 73% of consumers now use AI agents somewhere in their purchase journey. And it's not a someday thing. AI platforms are projected to drive $20.9 billion in retail spending in 2026, roughly quadrupling 2025. Some forecasts put agentic commerce at redirecting $3 to 5 trillion in global retail spend by 2030. (yeah, trillion. I had to reread that.) What actually worked: I stopped thinking "content" and started thinking "machine-readable product data." For an AI agent to pick my product over a competitor, the data has to be complete, accurate, structured, and consistent everywhere. Missing a GTIN, vague variants, no real-time inventory and agents just quietly skip you. Schema was the lever again. Products with full Product schema show up 3 to 5x more often in AI-generated shopping recommendations. That's not a rounding error, that's whether you exist on the shelf at all. The catch: there are two protocols now (ACP and UCP) and merchants running both capture 40% more agentic traffic than ones running only one. Google's UCP just pulled ahead with 20+ partners behind it including Amazon, Microsoft, Visa and Mastercard. If you're on Shopify, a lot of this is literally one admin toggle that most people haven't even flipped. What happened: after I cleaned up my product data and schema, my AI-referred orders started climbing. (Shopify reported AI-attributed orders growing 13x platform-wide, and AI-referred visitors convert at like 4 to 23x ...