Most of you have something probably generic like beauty salon chosen. That category is actually one of the biggest things telling Google what your business actually is. So if you are a lash studio, a nail salon, a waxing studio, even an extension focused salon, whatever it is, your category, it needs to actually match what your business is and what you want to be found for. So you really have to keep that in mind. Now, this doesn't mean you are going to go and click every single category under the sun because you think it's going to give you more traffic. Don't be weird. Don't do that. It's not going to work for you. We are making the truth clearer, not trying to catfish Google.

Your profile, it has to give Google and potential clients very clear clues about what you offer, what you specialize in, where you are, and why people should feel confident in choosing you. If Google cannot clearly understand what you do and a new client cannot quickly understand why they should trust you or choose you, are going to make it way easy for that potential client to click on somebody else. And the more a client clicks on another business, the more Google is going to show that business ahead of yours. Chandra, do you think owners forget that new clients, they don't know our cute little salon language yet? And so a lot of times as owners, we're putting things on our Google profile that the client has no idea what we're talking about.