look like the same yeah and then like you haven't seen those for a long time that's funny right because because now they're they're just all more clever but like yeah but you open up like the front page of linkedin and it's all this you know it's not x it's y it's yes uh the the the emotion in the room felt heavy everyone in the room felt silent like we we can laugh at these because we we see them hundreds of times but if you don't really know what you're looking at you might say oh the room felt heavy that's a good thing to put in my writing so it's you're saying that there's like three tiers basically right there's like well there's like the the beginner using ai but you don't really know what it's putting out so you get 20 of the way there right then there's like well an expert like you who can kind of massage the ai to 80 but then the really the missing factor is then you adding your own humanness and like sometimes i'll i'll make something in ai in parallel and then make it myself or i'll kind of i'll start it yeah yeah i will finish it and we'll start it i'll finish it but just whatever the whatever it gets you to that finish line i think you're so right and i'm always because i i do i do get mentally messed up in the head working with ai right because i'm like right this is working so fast why is why am i needed and i sometimes feel like i'm doing work unnecessarily for those final few percentages i don't so here's the thing with that is that like there's a lot of people that are just like let's build a machine that's just gonna pump out all this content for us whatever that looks like i mean even i mean think about podcasts there's there's somebody i keep seeing on facebook that's advertising uh you can make x you know make five thousand dollars a month on a podcast that you never even recorded and i'm like yeah but how many people are actually going to listen to it right um but you said there's a couple things with with with that is that number one we talk about those um those phrases that we're starting to catch that people catch like it's not x it's y type of uh frameworks the problem with those is that now what's happening is ai is looking at what works and it's integrating that in so now when it becomes everybody doing it now it doesn't work anymore the problem is there are certain things that are like if it's part of your

AI marketing prudes if you came here to tell me AI is ruining creativity and we're all losing our brains and blah blah blah... not today thanks..... I started using AI more not because I'm obsessed with it but because like 90% of my damn clients keep asking me how they can inject AI into their marketing somehow So yeah. We can't avoid it. Congrats everyone we know this And being an AI hater is not gonna get me paid unfortunately I would personally love to be a hater AND still get my money because hello??? I need money to survive in this economy??? But there's a HUGE difference between some dumbass marketer opening ChatGPT, typing "write me a LinkedIn post about authenticity", copying whatever robotic ass paragraph it gives them and posting it immediately... And someone who actually has their own ideas, knows the brand they're working with, understands the audience, gives AI specific instructions, gets a rough draft out faster and then actually EDITS THE DAMN THING Like yes I use AI No I don't let it think for me because half the ideas it gives me piss me off anyway 99% of the time the actual thought is mine. The opinion is mine. The story is mine. The weird way I wanna say something is mine I mostly use AI because my grammar and spelling are fighting for their lives and why tf would I spend 5 minutes correcting every single word when I can do it in seconds??? That's literally it I've seen people talking about creating projects, uploading 700 documents, having 15 different chats, giving AI your entire life story, your childhood trauma, your birth certificate and a 97 page brand voice guide And maybe that works for them!! But personally I don't need all that Also $20 a month is already enough money for me to throw at AI. I'm not subscribing to 17 different tools just to write a caption please be serious But I actually wanna know what other people are doing because I KNOW there are ...