that were made from those ads. ACOS equals ad spend divided by ad revenue, then multiplied by 100. Let's look at an example. If you spent $50 on ads and generated $200 in sales from those ads, your ACOS would be 25%. This is calculated by dividing 50 by 200, then multiplying by 100. Now let's look at tacos. If your total revenue, including both paid and organic sales, is $500, then your tacos would be 10%. This is calculated by dividing 50 by 500, then multiplying by 100. This example shows how ACOS focuses only on ad generated sales, while tacos reflects the impact of advertising on your entire business. So even though your ads cost 25% of your ad generated sales, they only made up 10% of your total sales. After looking at the tacos value, the ad spend may seem more reasonable than it did when only looking at ACOS. This is why it's important to track both metrics together. ACOS helps you understand how your ads are performing, while tacos helps you see how your ads support your overall business growth. So how does tacos affect your business? Tacos affects your business by showing whether your ads are helping your business grow over time. A healthy tacos can mean your ads are increasing sales, improving product rankings, and helping more shoppers find your products naturally on Amazon. As organic sales grow, you may rely less on ads, which can help lower tacos over time. And what's an important thing? A good taco can change depending on how new or popular your product is. New products usually need more ads, while older products with strong sales often need fewer ads. There is no perfect tacos for every seller, but here are some general benchmarks if you need it. Tacos or total advertising cost of sales varies depending on the stage of your product. For new products, a tacos of around 15 to 25% or higher is common. At this stage, you're investing more in advertising to gain visibility and generate initial sales. As your product starts to grow, a tacos between 10 and 20% is typical. This usually means your organic sales are beginning to increase, reducing your reliance on paid ads. For mature products, a tacos of 5 to 10% is often considered healthy. This indicates strong organic rankings and consistent sales, allowing you to spend less on advertising while maintaining performance. New products usually have a higher

This calculation shows the percentage of your total sales revenue that goes toward advertising. What is the difference between TACOS and ACOS? The main difference is what each metric measures. ACOS focuses only on sales generated from advertising, while TACOS looks at your entire business performance by comparing ad spend to total sales, including both paid and organic sales. What is a good TACOS for Amazon? A good TACOS depends on your product, market, and business goals. New products often have a higher TACOS because they require more advertising investment to build visibility and gain sales. More established products usually have a lower TACOS as organic sales begin to contribute more to overall revenue. That wraps up today's episode on TACOS and why it's one of the most valuable metrics for measuring long-term success on Amazon. Remember, while ACOS tells you how your ads are performing, TACOS shows how your advertising impacts your entire business. By monitoring both metrics together, you'll be in a much better position to make informed decisions, improve profitability, and grow your brand sustainably. For more tips and tutorials, check out our YouTube channel and blog for full details. And don't forget to subscribe to this podcast so you never miss an episode. We're also currently looking for partners for our new AI advertising software. If you're a private label influencer, PPC expert, agency, or coach, feel free to send us a DM on Instagram or email us at partners@becool. com. We'd love to explore a mutually beneficial partnership with you. Thank you for listening. If you'd like to stay connected with our weekly new episodes, subscribe to our podcast on iTunes, follow us on Spotify, or any other streaming platform you prefer. Let's continue our journey to become the next Amazon top seller. Thank you.