Build and maintain dashboards, reporting layers, and analytical workflows that give stakeholders clear visibility into performance across Sales, Customer Success, and related customer-facing motions.

Own the development, maintenance, and enhancement of core sales dashboards and reports, including pipeline health, bookings, revenue, and productivity metrics. Ensure accuracy, consistency, and scalability of reporting. Conduct in-depth analysis to identify trends, risks, and opportunities across sales performance. Translate complex data into clear, actionable insights and recommendations for stakeholders.

Own attribution and pipeline reporting: Build and maintain standardized dashboards and reports segmented by campaign, channel, and opportunity. Connect campaign activity to leads, opportunities, and revenue with clear, consistent reporting. Align with sales on outbound execution: Partner with SDR and Sales Ops teams to deliver campaigns through Salesloft and ensure adoption, consistency, and alignment across the outbound workflow.